Wednesday, 16 October 2013



Deodorants. Things that you spray or rub under your arms to make you smell nicer. 

I started this blog in reaction to the fact that, these days, certainly here in the UK, there are almost no deodorants to buy in supermarkets. Almost exclusively everything these days is an anti-perspirant, a product designed to STOP THE VERY NATURAL AND VERY NECESSARY HUMAN BODILY FUNCTION OF SWEATING. It does rather amaze me that not more of a fuss has been kicked up by the public about this fact; people seem to have been hoodwinked by cosmetics companies, as if they're happy to say, SURE, YOU MUST KNOW MORE ABOUT HUMAN BIOLOGY THAN MILLIONS OF YEARS OF NATURAL EVOLUTION, HERE'S MY MONEY, NOW STOP ME SWEATING! 

As if sweating is a bad thing. Sweat is natural. Sweat is sexy. Don't be an idiot. Sweat! 

Anyway, since my only option as a male in the UK seemed to be to drown myself in Lynx, or in more recent years, develop a rash from Old Spice (although I do love the scent), I have found myself returning to a golden period of my youth wherein I used to almost exclusively wear designer deodorants. 

It started with my parents, who travelled overseas a lot when I was a teenager, and would bring back duty-free gifts from the airports they travelled through, mainly colognes/after-shaves and designer deodorants. I loved the casual, subtle feeling of luxury wearing these deodorants afforded me. Some were awful. Some would simply fail the Trade Descriptions Act. Others were wonderful, and you would not need to wear any cologne to go with them, the deodorant itself would be enough to surround you in a sensual glow of glamour, an invisible cloak of classiness.

On this blog, I will offer my totally independent reviews on designer deodorants. This will happen slowly. I will give long, indulgent reviews to the best, and short shrift to the rest.

In doing so, I hope to help guide you through the duty-free lounges of your life with ease, swerving past the dreadful, scooping up the sublime, and revelling in the small daily joys that the world of designer deodorants can bring.

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